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Descriptive vs Brandable domain name: Which is better for your business?


One of the first decisions entrepreneurs have to make when starting a business is what domain name to choose. Do you want a brandable or a descriptive domain name? Both have their pros and cons, and it can be tough to decide which one is right for your business. In this blog post, we will discuss the differences between brandable and descriptive domain names, and help you decide which one is best for your business!

Estimated reading time: 10 minutes

Brandable vs descriptive domain name

Brandable name that is unique and stands out from the crowd, can be easier to remember and more distinctive than a generic or descriptive one. However, it can be difficult to find a good brandable domain that isn’t already taken.

Descriptive name that tells customers what you do at a glance, and helps customers find your site more easily. But it might be less memorable than a brandable name, and it could be less distinctive. On the other hand, descriptive domains are ranking way better than brandable names. However, If your industry is competitive, it might be hard to rank high in search results for your chosen keyword.

More about brandable domain names

A brandable domain name is a unique, catchy, and memorable name that can be used to build a strong brand identity. It is often short, easy to pronounce, and conveys a positive message or feeling.

While many businesses opt for generic or descriptive names, a brandable domain name can be a powerful marketing tool. It stands better in the long-term. If you target your business for 3-5+ years, It is definitely better to choose brandable name. It is definitely easier to create a brand on, let’s say, “created” word than on generic (descriptive) one.

Examples of brandable domain names

Why to choose brandable domains

Unique as you are. The name of your company is the first thing that people will look at when they’re deciding who to do business with, so it’s essential for making a good impression and standing out from competitors in this competitive field!

It is easier to create a brand on, let’s say, “created” word than on generic (descriptive) one. For instance, is way easier to remember than And It is not only because of the Adidas brand, that is mainly because of the memorability, shortness and uniqueness of the word “Adidas”.

Brandable domain name marketplaces

Brandable domain name marketplaces are websites where businesses can buy and sell brandable domain names. These marketplaces are a great resource for finding unique and catchy domain names that can help you to build a brand around your business.


BrandBucket is well-known for its brandable domain names, which are perfect for businesses that want to create an identity with a strong foundation. It has a wide selection of domains available for purchase and offers helpful features like domain name appraisals. It also provides extensive support from experience


BrandPa is another great resource for purchasing brandable domains. It offers a wide selection of brandable domain names and its easy-to-use search engine makes it easy to find the perfect domain for your business. BrandPa also offers helpful resources and advice for buyers.


You can also consider to buy brandable domain names from our platform. Check out our brandable domain here.

5 Tips: How to Create Effective Brandable Domain Names

Your domain name is how you are represented online. It’s how customers find you, and it’s how they’ll remember you. So it’s important to choose a branded domain name that’s right for you. Before deciding on the best solution for you, read these tips:

Tip #1: Make sure the .com version of your domain name is available.

.com is still the most popular top-level domain, so it’s worth checking to see if the .com version of your desired domain name is available. If it’s not, consider other top-level domains like .net, .org. Or you can try to go with .co, or .io. – they are trending now!

Read our article about Domain name extensions, and their trends!

Tip #2: Avoid using hyphens or numbers.

Hyphens can make your domain name look like spam, and numbers can be confusing for people trying to remember it. It is easy to misspell domain name as well.

Tip #3: Think about what you want your brand to be known for.

What keywords or phrases are associated with your brand and what is your target audience? Use those keywords to help generate ideas for your domain name. For examle, It is quite easy to say what domain name “” is used for. You can never be 100% certain but at least can make some general picture about the website.

Tip #4: Analyze the market and your competition

Identify your brand, check for similar companies online, and do a trademark search in the relevant markets.

Keep in mind that it is unlikely you will find an available, unique name, you always need to split the difference somehow.

And finally, don’t rule out a name just because it’s slightly different from what you originally planned – if your trademarks are uncertain consult with an expert first.

Tip #5: Look to your brand’s future

Being too rigid with your brand can actually make it harder to achieve success. As companies grow and change over time, they develop new skills that may have been unimaginable at the beginning.

As mentioned above, when first started out, its name evoked millions of results that the company could find. If it had been called something specific like “”, it would never have become a leader in the tech world. So don’t get bogged down by details!

What is descriptive domain name

A descriptive name is a keyword-based, meaningful, and easy-to-remember name for a website. It usually includes relevant keywords that describe the site’s content or purpose. Descriptive domains are often used by businesses as a way to establish brand identity and improve search engine optimization (SEO).

How to find a descriptive domain name that’s right for you

Trying to find the perfect name can feel like a daunting task. However, there are a few key things to keep in mind that can help simplify the process.

Keywords connected to target audience. What kind of keywords are they likely to use when searching for your site? Including these keywords in your domain name can be an effective way to ensure that your site appears near the top of search engine results pages.

Combine keywords to create a unique and memorable name. You can also use a thesaurus or word generator tool to find related words that might work well for your purposes.

Why do people choose descriptive domain names?

Do you want to rank high on Google on several keywords? Or do you want to create a huge brand? If the goal is brand recognition, then branded names are likely a better choice. On the other hand, if you want to rank on specific keyword (according to your SEO strategy) you should consider a descriptive domain, because these will more likely to rank higher.

Descriptive domain can help to increase your website’s ranking in search engines such as Google, and it can also help to increase the search volume for your website. Basically most descriptive domain names are being chosen for high search volume on Google.

The problem with descriptive names

Descriptive names are perfect for businesses that offer a service or product with understandable benefits. Unfortunately, this approach has significant downsides because it can be difficult to remember what company owns certain products if users don’t see their branding on the site’s URL. It also limits brand recognition and can make it difficult to stand out in a crowded market.

For example, domain name “” won’t give customers much insight as to who you are or what kind of shoes you sell.

Final thoughts

Choosing the right brandable or descriptive domain name for your business can be a daunting task. However, by keeping a few key things in mind, it can be simplified. Keywords connected to your target audience, the purpose of your business, and creativity when combining keywords are all important factors to consider when choosing a domain name. Additionally, whether you want to rank high on Google for several keywords or create a huge brand is another thing to keep in mind when making your decision. Whichever route you choose, make sure that the chosen domain name is memorable and easy-to-remember!


How to estimate the value of domain name?

Estimating the value of a domain name can be tricky, as there are many factors to consider. However, there are a few key considerations that can help to give you a general idea of the worth of a domain name.

First, look at the extension of the domain name. Top-level-extensions .com and .net are typically worth more than less popular extensions like .info or .biz.

Secondl, Keep the domain name as short as possible for better brand recall and ease of typing.

Finally, think about the keyword relevance of the domain name. Domain names that include popular keywords tend to be more valuable than those that don’t. You can also use tools like Godaddy appraisal tool, or Estibot – those will roughly estimate the value. But at the end of the day, if you do not have a buyer, the domain is not worth anything.

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