Introduction

Have you ever typed something into Google and noticed that the top results all seem to have the exact phrase you searched for in their web address? This is no coincidence – those websites are using what are called keyword domains to boost their ranking on Google.

What are Keyword domain names

Firstly, we have to ask question: What exactly are domain names? In simple terms, a domain name is the address of a website. It’s what you type into your web browser to access a particular site, like www.google.com or www.facebook.com. Domain names are unique, meaning that no two websites can have the same one.

Now, let’s talk about keyword domains. These are domain names that include specific keywords or phrases that are relevant to the content of the website. For example, if you have a website about dresess, you might choose the domain name www.dressesonsale.com.

Differences between Keyword domains and Brandable ones

Keyword domains are domain names that include specific keywords or phrases that are relevant to the content of the website. For example, if you have a website about hats, you might choose the domain name www.hatsforwomen.com. These types of domains are often chosen to boost a website’s ranking on search engines like Google, because they are seen as a relevant factor in determining the website’s content and therefore its usefulness to the user.

On the other hand, brandable domains are domain names that are unique and catchy, but don’t necessarily include specific keywords. For example, www.spotify.com is a brandable domain – it doesn’t include the word “music” or “streaming,” but it’s still a recognizable and memorable name.

So, which type of domain is better? It depends on your goals. If you want to create a website that ranks highly on search engines for specific keywords, a keyword domain might be the better choice. But if you want to create a brand that is recognizable and memorable, a brandable domain might be the way to go.

Which one is better for investing?

If you’re just looking to invest in domains, keyword domains can be a good choice because they have a clear value based on the search volume of the keywords they contain. For example, a domain like www.bestcoffeemachines.com might be worth more than a brandable domain like www.kafey.com because it contains specific keywords that are highly searched for.

If you would look to the list of most expensive domains sales, you could notice that most of them were Keyword ones. There are just some examples:

• Insurance.com – sold for $35.6 million in 2010
• Hotels.com – sold for $11 million in 2001
• CarInsurance.com – sold for $49.7 million in 2010
• VacationRentals.com – sold for $35 million in 2007

However, if you’re looking to create a website and build a brand, it’s worth investing in a brandable domain even if it doesn’t contain specific keywords. A brandable domain can be more memorable and easier to market than a keyword domain, and its value is more subjective and dependent on factors like brand recognition and customer loyalty.

In summary, the choice between a keyword domain and a brandable domain depends on you and your goals. If you want to rank highly on search engines and attract traffic through specific keywords, a keyword domain might be the better choice. But if you want to create a memorable and recognizable brand, a brandable domain might be the way to go. And if you’re just looking to invest in domains, keyword domains can have a clear value based on the search volume of the keywords they contain.

SEO: Main advantage of Keyword domains

Imagine that you’re trying to find a good recipe for chocolate chip cookies. You type “chocolate chip cookies” into Google, and a list of results appears. You scroll down the page and notice that the first few websites all have the words “chocolate chip cookies” in their domain name, like www.chocolatechipcookies.com and www.bestchocolatechipcookies.com.

This is no coincidence – those websites are using what are called keyword domains to boost their ranking on Google. By including specific search terms in their domain name, they are more likely to be seen as relevant to users searching for those terms. This means that they are more likely to appear higher up in the search results, which can lead to more clicks and more traffic to their website.

Example of how to rank higher with Keyword domains

Now, let’s say that there’s a new search term that’s gaining popularity – let’s call it “Dresses on sale.” There aren’t many websites that have this specific term in their domain name, but let say that you have purchased a domain called “Dressesonsale.com”. If you look at Google’s statistics, this keyword receives over 3 000 searches a month!

Let’s take into account that you build a successful e-shop on this domain and for example now this keyword (dresses on sale) will receive 6 000 searches a month. Now Google will think what happened and why the search volume increased. And It increased because of your website. This is a signal for Google that a lot of people are searching for specifically your website and It is going to rank your e-shop higher, probably on first places. It is because Google want to provide the best experience of searching, if 3 000 people searching for your website which is even keyword-relevant, why would they rank on the first place something else? Can you imagine using an advantage of more than 3 000 people searching for this term and convert them to your site? That is free traffic for you!

This is why keyword domains can be so important for SEO. In fact, studies have shown that keyword domains can have a significant impact on a website’s ranking on Google and other search engines It’s important to note, however, that keyword domains are not the only factor that determines a website’s ranking on Google. Content quality, backlinks, and user engagement all play important roles as well. But when combined with these other factors, keyword domains can be a powerful tool for attracting traffic to a website and improving its ranking on search engines.

Conclusion: It all depends on your goal

In conclusion, the choice between a keyword domain name and a brandable domain name ultimately depends on people’s goals. If the goal is to rank highly on search engines and attract traffic through specific keywords, then a keyword domain name may be the best choice. However, if the goal is to create a memorable and recognizable brand, then a brandable domain name may be the better option.